Cats know exactly what they need to be healthy and happy. And so do we. In fact, NATURAL CHOICE® Cat food delivers the nutritional balance that cats intuitively seek from their diet. We call this the Ideal Nutrient Balance. Developed by WALTHAM, THE WORLD’S LEADING AUTHORITY ON PET CARE AND NUTRITION®, Ideal Nutrient Balance is the perfect mix of protein, fat and carbohydrates along with essential vitamins and minerals to give cats the balanced nutrition and satisfaction they naturally desire every day. Of course, cats don’t think in terms of nutrients, they just know what they love and need.